Press Release Summary: Mixed Martial Arts (MMA) promoter MAX Xtreme Fighting is continuing to forge its impressive reputation in the sport by releasing special edition DVDs of its hit 2008 Belfast and Glasgow shows.
MAX Xtreme Fighting has signed a deal with DVD labels giant ILC Media, the official DVD partner for Chelsea FC, to launch its first title Scotland the Brave in September A second production, Celtic Rage, will be issued in November and there are plans to release a techniques DVD with UFC and Cage Rage champion Mark Weir.
An initial 3000 discs of Scotland the Brave will be sold throughout the UK at sites including high-street store HMV and online sites Amazon and Play.
Johnny Burrows, MAX Xtreme Fighting spokesman, said the move to DVD sales establishes the Irish-based promotion as a main player in the European MMA Market and places them in a strong position in the MMA world Market.
Press Release Body: The MAX Xtreme Fighting show in Belfast was a sell-out and thousands turned out to the Glasgow show.
The two hour-long DVD will feature some of the sport\'s best-known, most talented and up-and-coming athletes including UFC legend Dan \"The Beast\" Severn, Glasgow\'s Andy Hillhouse and Scotland\'s most promising young fighter Graham \"After Burner\" Turner, as well as the best of today\'s Irish and European talent.
Johnny added: \"The live events are spectacular but not everyone is able to get to those events so the shows in Belfast and Glasgow are perfect for DVD - and will now give thousands more fans a range of explosive MMA action to view at home. \"The events attracted some very well-known fighters who put on a great show. There are also great fights from young and up-and-coming fighters that look set to make a mark on the MMA scene such as Lee McKibbin, Colin McKee, James Orso, Jimmy Mills, Chris Stringer, Peter Duncan and Daniel Abrol.
ILC Media is one of the most recognisable names in the UK\'s DVD sports market and can boast an impressive list of titles, including work with football giants Chelsea, Arsenal, Liverpool and Rangers football clubs. ILC Media has also produced many hit specialty and fitness DVDs. Dan Gray, at ILC Media, said the demand for MMA DVDs has never been higher and MAX Xtreme Fighting is entering the marketplace at the right time.
MAX Xtreme Fighting will soon be announcing dates and locations for the MAX Grand Prix 2008/2009 will see MAX leading the way in European MMA.
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